Sellers used to deliver on their buyer’s priority value. If a buyer preferred “made in the USA,” the seller offered products manufactured in America. As competitive pressures increased, marketers created “added value” to ensure buyer loyalty with everything from the old S&H Green Stamps to today’s Box Tops for Education. B2B selling followed suit, incentivizing buyers with various bonus programs. (more…)
When I first started coaching clients about inbound sales, I wrote this blog post about slowing down in sales. I grew up with all girls, so the metaphor of a frisky boy as a salesperson going too fast with inbound (or outbound) leads seemed fitting. The Meatloaf song, “Paradise by the Dashboard Light.” was played multiple times every weekend at my mother’s house and has somehow become the family’s theme song. We even sang it at my wedding to my ever-so-patient husband. (more…)
Want your customers and prospects to listen to what you have to say? Then close your mouth and open your ears.
In sales conversations, many sellers work hard and practice what they are going to say. This is great. I would never discourage anyone from preparing. But before we focus on what we are going to SAY, we should prepare what we are going to ASK and how we will keep the attention on them. (more…)
There are two reasons this site was launched in a world with millions of websites. (more…)