What We Believe

click here to download pdf of “What We Believe” (or click image)

Let’s work together to make it happen. @WomenSalesPros #WomenInSales #IfTheyCanSeeItTheyCanBeIt

Corporate sponsors make things happen here – if you are interested in sponsorship, contact Lori Richardson.


We believe that the lack of women sellers and sales leaders in B2B companies, particularly in industries with “male majority” sales teams, leadership or board is a LEADERSHIP issue, NOT a women’s issue. Therefore, everyone should be involved and included in the solution.

We believe that the lack of women sellers and sales leaders in B2B companies IS SOLVABLE and we can make strides NOW.

We believe that the leader who says, “we try, but we don’t get any women applying” needs to TRY HARDER. Find new answers to address your stagnant situation. We can help.

We believe that young, recently-promoted-from-sales-into-management leaders need training on style differences and success measurements so that they don’t think a newer woman seller “can’t succeed” because she seems “too nice” or “isn’t aggressive enough”. Sales has changed, and we know that companies need collaborative problem solvers focused on buyers and who also are great communicators.

We believe that all new salespeople – men and women – are building their confidence. Men sometimes don’t convey it, and women most often will – so her verbalizing is not a sign of lesser confidence.

We believe that women can make great sellers and great sales leaders. We see no reason to continue with only 13-18% of VP sales and above being women. Why not 50-50?

Women and men are working together now more than ever to make a sales team a good place for women sellers. Companies are creating leadership roles that parents and other busy adults can hold without being expected to work 80 hours a week.

We believe that sellers and sales leaders need great mentors and sponsors who are women and men.

We believe company leaders want this too.

Let’s work together to make it happen. @WomenSalesPros #WomenInSales #IfTheyCanSeeItTheyCanBeIt

Corporate sponsors make things happen here – if you are interested in sponsorship, contact Lori Richardson.