How To Prepare For Client Meetings

Many times, we are so focused on setting an agenda and preparing for a client meeting, call or presentation, that we forget to either think through what we want the outcome to be and/or what the customer wants the outcome to be. But if you don’t think about outcomes...

Agendas Are Not Messages

Presenters frequently mistake an agenda for a message, which is a big mistake. Why? Agendas are forgotten. Messages are remembered. An agenda is a laundry list of topics.  A message is the key take-away of your presentation. An agenda tells what will be covered....