Business Is 24/7—Sales Reps Don’t Have to Be

Life was much simpler for sales reps before the internet. If you wanted information about a company, you called the Corporate Communications department, and they sent you an annual report. When you came home from work, you were finished for the day. It was time for...

The “Sticky Stuff” Of Selling

“Make America Great Again.” “Just do it!” “Ideas worth spreading.”  We all know these as sound bites that capture a strategy (Trump’s election slogan), a brand (Nike), a movement (the TED talks). If, in an age of information overload, sound bites are the “sticky stuff...

Sales People: Break Into The C-Suite

Many sellers don’t recognize the precious few windows of opportunity to access the C-Suite. When it comes to your TOP Line Accounts™ (i.e. largest prospect or most important customers worth at least 5x your average customer or deal size), these open windows can...