The Shocking Truth About Why People Won’t Buy From You

Do you know why your customer’s don’t buy from you? The reason has nothing to do with the competitor down the street and has little to do with big brands with cool new products. The real reason may surprise you. Ken Allred, CEO of Primary Intelligence, specializes in...

Words Matter – Make What You Say Pay!

Unexpected Brilliance I had a surprising online experience recently that just stopped me in my tracks. First, I thought it was funny. Then, I realized it was brilliant. I was having problems with some email software that I pay for and, like many of us, found the FAQs...

Edible Elephants and Massive Sales Results

Ugh! Another day…another dollar?? You’re a sales pro. You are supposed to have this down cold. Let’s not kid ourselves though, no matter how many power-point presentations you see, no matter how many motivational quotes you read, sometimes you just feel. Uninspired....

Prospects are People Too!

What’s another word for a decision maker in a sales situation? It is a prospect, a lead or a potential client, etc. These are all names we use to describe those we want to buy from us. However, something is missing from these words.  It’s the human element.  We...

Creating a Culture of Success From the Inside Out

Can we talk? I need to be brutally honest with you here. I think you may not, in fact, like what I am going to say. It is something that no one wants to face. You know how you have been struggling to meet your sales goals? Do you know why? It is not because of your...