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When Does Persisting become Pestering?

Auto dialers and CRMs, along with sales managers everywhere, are being questioned by sales reps. The systems and sales managers are programmed to push for

You Are the Ultimate in Added Value

In selling, the term “value added” has taken on a life of its own. This term has a variety of meanings and interpretations which is

What about the Buyer’s Process?

Every sales training program and book about increasing sales offers a sales process. These step-by-step processes help sellers to orient themselves and move through a

The DIY Cure for Call Reluctance

When prospecting, sometimes the idea of making even one more cold call ranks below a root canal. We’ve all been there. But being there and

Are You Offering Stale Value?

It’s the single most important concept to grasp to succeed in selling: Value is a moving target. Value is never the same from one buyer

3 Levels of Value

Sellers used to deliver on their buyer’s priority value. If a buyer preferred “made in the USA,” the seller offered products manufactured in America. As

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