Why You  Lose Customers

Why You Lose Customers

Strategies to Increase Retention, Expand Relationships and Drive Referrals This week I moved my business from one of my long-time vendors – hired someone new. The new vendor is not any less expensive, does not have a better product and is actually slightly less...
Cold Calling Perfection: A 10-Point Assessment

Cold Calling Perfection: A 10-Point Assessment

In email prospecting, one of the first things I recommend is that you send yourself a draft before hitting send.  That way, you experience what it’s like for the prospect you’re emailing – from the perceived length to the content and call to action. You can...
What Inclusivity on a Sales Team Feels Like

What Inclusivity on a Sales Team Feels Like

Here is a great video made by Boston technology company, Hubspot on sales culture (and company culture) If your company has a great sales culture, and you are hiring for diversity and inclusion, why not talk about it on your website? It could make the difference...
We Rise by Lifting Others

We Rise by Lifting Others

I never aspired to enter a career in sales, but I had a natural gift for connecting with people, which made sales a natural fit. My non-traditional path to sales started early in my professional career when I lost my first marketing job in NYC.  It was during this...
Sell #LikeAGirl

Sell #LikeAGirl

There is an infamous Superbowl commercial for some of us that played in 2015 called #LikeAGirl and in honor of Superbowl weekend I’d like to share a great blog post sales strategist and best-selling sales author Jill Konrath wrote about that commercial. With no...