Why 97% of Sales Leaders Want a Playbook

Why 97% of Sales Leaders Want a Playbook

What is a Sales Leader Playbook? Is a Sales Leader Playbook the same as a Sales Playbook?  The short answer is ‘No!’  A sales leader playbook is a book of ‘Plays’ for sales leaders – Sales VP’s, Directors and Managers.  A reference guide mapping out the best practices...
Epic Sales Presentation Failures

Epic Sales Presentation Failures

When I say sales presentation, I don’t just mean any sales presentation.  This is the big one.  Maybe you’re one of three finalists for a 5X deal (i.e. five times larger than your average deal size).  Perhaps retaining your largest customer depends on your ability to...
Finally a Rule to Improve Sales Velocity

Finally a Rule to Improve Sales Velocity

The 48-Hour Rule™ Did you know that your prospects and customers are evaluating you (and your organization) with every interaction? They’re asking themselves the following questions: Is this person (organization) reliable? Will this person handle my needs in a timely...
Top Line Tips

Top Line Tips

It’s Sales Kick Off (SKO) Season…Again (Must read for those on the SKO planning team!) It’s sales kick off season again and you want a high impact, memorable event.  The agenda content should serve to kick-start sales for the year. Easy, peasy – right?  Not so...
Open the Window to the C-Suite

Open the Window to the C-Suite

Many sellers don’t recognize the precious few windows of opportunity to access the C-Suite. When it comes to your TOP Line Accounts™ (i.e. largest prospect or most important customers worth at least 5x your average customer or deal size), these open windows can...