3 Levels of Value

Sellers used to deliver on their buyer’s priority value. If a buyer preferred “made in the USA,” the seller offered products manufactured in America. As competitive pressures increased, marketers created “added value” to ensure buyer loyalty with everything from the...

Just Shut Up To Be Heard

Want your customers and prospects to listen to what you have to say? Then close your mouth and open your ears. In sales conversations, many sellers work hard and practice what they are going to say. This is great.  I would never discourage anyone from preparing. But...

Welcome To Sales Shebang

There are two reasons this site was launched in a world with millions of websites. We know of NO OTHER site that shows you the top women B2B sales experts in the world in action. These experts are busy consulting with some of the best and brightest company leaders,...