Is it possible that living in a selfie society is affecting sales results?Sales success? You know, that insatiable desire to take a picture of yourself–regardless of what you’re doing–and immediately post it on all the social media channels. The goal is to make sure everyone knows just how cool and successful you are.
This self-absorption can adversely affect your prospecting and sales efforts because the best salespeople are other-absorbed, not self-absorbed. They practice the mantra:
It is all about you.
In working with some of the top salespeople in the world, I’ve noticed they are obsessive about others, their prospects and customers. They are always thinking and wondering:
- What challenges and problems are my prospects having and how can my product solve those problems?
- What are the new demands being generated by my prospects and customers? How can my services help them meet those demands?
- What is really keeping my prospects and customers up at night? Are they suffering from imposter syndrome, worried if they’ve got what it takes to succeed in a business world that is changing every three months?
The best salespeople are other-absorbed, not self-absorbed, and you can tell it by their marketing messages and sales conversations.
Self-absorbed salespeople and companies talk about what they do, not the problems they solve for clients.
Is it possible that living in a selfie society is affecting sales results?Sales success? You know, that insatiable desire to take a picture of yourself–regardless of what you’re doing–and immediately post it on all the social media channels. The goal is to make sure everyone how cool and successful you are.
This self-absorption can adversely affect your prospecting and sales efforts because the best salespeople are other-absorbed, not self-absorbed. They practice the mantra:
It is all about you.
In working with some of the top salespeople in the world, I’ve noticed they are obsessive about others, their prospects and customers. They are always thinking and wondering:
- What challenges and problems are my prospects having and how can my product solve those problems?
- What are the new demands being generated by my prospects and customers? How can my services help them meet those demands?
- What is really keeping my prospects and customers up at night? Are they suffering from imposter syndrome, worried if they’ve got what it takes to succeed in a business world that is changing every three months?
The best salespeople are other-absorbed, not self-absorbed, and you can tell it by their marketing messages and sales conversations.
Self-absorbed salespeople and companies talk about what they do, not the problems they solve for clients.
Is it possible that living in a selfie society is affecting sales results?Sales success? You know, that insatiable desire to take a picture of yourself–regardless of what you’re doing–and immediately post it on all the social media channels. The goal is to make sure everyone knows just how cool and successful you are.
This self-absorption can adversely affect your prospecting and sales efforts because the best salespeople are other-absorbed, not self-absorbed. They practice the mantra:
It is all about you.
In working with some of the top salespeople in the world, I’ve noticed they are obsessive about others, their prospects and customers. They are always thinking and wondering:
- What challenges and problems are my prospects having and how can my product solve those problems?
- What are the new demands being generated by my prospects and customers? How can my services help them meet those demands?
- What is really keeping my prospects and customers up at night? Are they suffering from imposter syndrome, worried if they’ve got what it takes to succeed in a business world that is changing every three months?
The best salespeople are other-absorbed, not self-absorbed, and you can tell it by their marketing messages and sales conversations.
Self-absorbed salespeople and companies talk about what they do, not the problems they solve for clients. Here’s a quick example from a website I recently visited. “Our certified technicians are at the top of their field and continually receive training and education to improve their knowledge and skillbase.”
OK, I get that you have smart people working for you. How does their knowledge help me with my specific challenges?
Look at your sales and marketing collateral. Listen to prospecting calls, sales calls. What do the content and conversations say about your sales team’s focus?
Are you a self-absorbed or other-absorbed sales organization?
Good Selling!
Here’s a quick example from a website I recently visited. “Our certified technicians are at the top of their field and continually receive training and education to improve their knowledge and skillbase.”
OK, I get that you have smart people working for you. How does their knowledge help me with my specific challenges?
Look at your sales and marketing collateral. Listen to prospecting calls, sales calls. What do the content and conversations say about your sales team’s focus?
Are you a self-absorbed or other-absorbed sales organization?
Good Selling!
Here’s a quick example from a website I recently visited. “Our certified technicians are at the top of their field and continually receive training and education to improve their knowledge and skillbase.”
OK, I get that you have smart people working for you. How does their knowledge help me with my specific challenges?
Look at your sales and marketing collateral. Listen to prospecting calls, sales calls. What do the content and conversations say about your sales team’s focus?
Are you a self-absorbed or other-absorbed sales organization?
Good Selling!
Colleen Stanley is President and Founder of SalesLeadership, a sales development firm. She is the author of Emotional Intelligence For Sales Success, now published in six languages, and Growing Great Sales Teams. As an international sales keynote speaker, she ranks in the top five and has been recognized by Salesforce as one of the top 7 influential sales experts in the 21st century. She is the creator of the Ei Selling® System, a unique and powerful sales program that integrates emotional intelligence skills with consultative selling skills. She has also been named as one of the Top Sales &Marketing Influencers from To
Prior to starting Sales Leadership, she was vice president of sales for Varsity Spirit Corporation. During her 10 years at Varsity, the company was named by Forbes as one of the 200 fastest growing companies in the United States.
One Response
In our selfie-obsessed society, it’s a fatal flaw to continue that obsession when it comes to sales!
It’s all about the client. The less you have to say the better. Ask better questions, win more clients. You do not have to share all you know as that bores them.