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Stop Giving Value First

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Stop Giving Value FirstMarketing tells us to give value, give value, give value so that, in turn, we will be valued by others and ultimately become a force to reckon with. And it goes without saying that when that happens we will naturally be seen as invaluable to those around us whether they be colleagues, clients or friends.

I think something is missing in that equation.

Just like wearing the oxygen mask first before we help others with their oxygen mask, the concept is the same when it comes to being of service to others or asking for the business or standing for what we believe in . Not so much about putting ourselves first, but in valuing ourselves first.

Being valued is just as much about you valuing you, as it is about others valuing you.

Once you understand how to increase the value you place on yourself first and reassess your worth, you can stand strong in your conviction and then give real value which will be reflected in your contribution, your offering to the market and your dreams.

3 quick tips…

  1. Acknowledge what you are great at and OWN that piece of your pie, regardless of what you think others will think of you for doing so…
  2. Reflect on the value others will get from being with you through your presence, your conversations and your intentions…
  3. Decide ways in which you can become even greater in that area or decide to spin another plate and own your greatness there…

And of course, we all know that the person who gives true value authentically, we find it hard to live without and then, purely by default, becomes totally invaluable.

Where are you on the value chain with those around you and what will you do to shift?

Be Bold and Brilliant!


Bernadette is a keynote speaker, an author, a sales coach/mentor and a changemaker. Founder of Conscious Selling, she helps SMBs and sales teams to be more respected by teaching them how to breaking the rules, to be more relevant by tapping into stories with meaning and to increase their sales results by aligning their values with their intentions so all parties win. She can be contacted directly on 61 3 9840 7869 or via email at bernadette@bernadettemcclelland.com for an initial conversation.

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