You and your sales team are working hard to gain a fast start to the year. Bonuses, commissions and ranking are all in your line of sight for quarter end. What can you do to ensure another banner year?
Get an account strategy war room retreat on your calendar now and reap the rewards this year and beyond. Why? Really big deals (at least 2x your average contract size) take focused time and strategy thought leadership to cultivate and close. Also, your largest customers expect the same level of care and planning to continue to work and grow with your company. Lastly, your competition isn’t standing still. They may be targeting your best accounts as prospects.
What is a war room retreat? A war room retreat goes beyond strategic sales training and coaching. A TOP Line Account™ war room retreat focuses on specific account opportunities and specific existing account protection and growth. The account team members come together to collaborate on the development of a ‘Strategy Brief’ which is a blueprint to achieve your goals. Each completed ‘Strategy Brief’ will be unique but most likely include relationship mapping, opportunity assessment, strategy development, risk evaluation and more. The ‘Strategy Brief’ will chart the roadmap for the team to follow until all the goals have been achieved.
Also, executive cultivation is a core component of most ‘Strategy Briefs’. Since accessing the C-suite takes time, care and long term commitment, best to start now. For a complete list of ‘why' executives want to meet with you, see my BLOG at www.toplinesales.com.
If you want to ring the bell more frequently with TOP Line Account™ victories in 2016, then get your war room retreat on the calendar now! Let us know if you need some expert help.
Lisa Magnuson is an expert in corporate strategic sales and TOP Line Account™ revenue building. As a respected sales consultant and author, Lisa works with clients to build successful strategic sales programs that drive revenue from large new accounts and enable growth from existing high value customers. Learn more at www.toplinesales.com.
